Archive | June 2012

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Comparing Apple to Oranges

Last week AdWeek featured a one-minute piece featuring Lee Clow. Clow helped to create the brand defining “1984” Macintosh ad that helped to put Apple on the map (and it’s still revered 28 years later). Clow, in this short video, reflects on what ties Apple products together and what Steve Jobs intended with each new […]

Aiming for 50%

There was quite an interesting scene in the second-to-last episode of Mad Men this season. Interesting, that is, from a business perspective. Don Draper (creative director) and Roger Sterling (senior account executive) of Sterling Cooper Draper Pryce, ┬áthe agency that is the core of the story, go to visit Dow Chemical. The executives at Dow […]

Make me care

I recently watched a TED talk by Andrew Stanton. Andrew Stanton is a storyteller who has worked on A Bug’s Life, Toy Story, Finding Nemo, and Wall-E. Storytelling is a concept that is mentioned with increasing frequency when it comes to promoting one’s business. It’s not exactly a new idea. David Ogilvy, copywriter extraordinaire, noted, […]

Show me the money

Hard to believe that Jerry Maguire was showing in theaters way back in 1996. Kind of makes you feel old, doesn’t it? But given that the film is now 16 years old, it’s not so surprising that the refrain “Show me the money” has entered our society’s every day lexicon. Who could have ever predicted […]

Social Media and the Fate of QR Codes

A couple of years ago, we encountered a little story about something called QR codes. Born in Japan as part of the car industry , QR codes were coming to America as a mobile marketing device. At the time, it seemed like QR codes were at the perfect place at the perfect time. Easy to […]