Marjorie Clayman

This Blog Has Moved!

Hello! If you are looking for new posts, please visit our new blog. We will be updating there from now on! Thank you for stopping by! Advertisements

Big Big News at Clayman!

We hope you’ll pardon us for doing the unthinkable and writing a blog post that is pretty much about us, but we have a lot of important news we want to share with you! First, we are changing our name. Instead of Clayman Advertising, Inc., we are now Clayman Marketing Communications, Inc. There are a […]

What CEOs of Manufacturing Companies Are Worried About

As marketers, it is easy to focus only on the facets of the business world that affect us. We keep busy tracking trends in SEO, the newest social media platform, whether QR codes are hot or not, and how people are accessing information most often. When we meet with the C-Suite, these are the concerns […]

Weighing the Benefits: Sponsored Content Versus Advertising

We saw an interesting article in Advertising Age last week regarding the news reading app called Pulse. Like so many other platforms catching fire today, Pulse organizes content into a more visual system that makes finding and reading content easier. It is a competitor of the more commonly known Flipboard. Both companies, Flipboard and Pulse, […]

How to integrate social good into your marketing

Imagine this scenario. You’re a manufacturer of a men’s razor, you’re going into the holiday season, you’ve just introduced a new product, but all of a sudden you hear about a movement that encourages men NOT to shave. Sounds like a pretty big problem, doesn’t it? In fact, that is exactly what Gilette has been […]

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

The Silver Bullet – Knowing What Your Customers Think Of You

For the last few weeks, we’ve been writing posts inspired by John Jantsch’s latest book, The Commitment Engine. Today’s post is the final post in that series, so we thought we would wrap up everything we have talked about in this series into a single bite-sized lesson. That lesson sounds deceptively simple – all that […]