Content Marketing

Weighing the Benefits: Sponsored Content Versus Advertising

We saw an interesting article in Advertising Age last week regarding the news reading app called Pulse. Like so many other platforms catching fire today, Pulse organizes content into a more visual system that makes finding and reading content easier. It is a competitor of the more commonly known Flipboard. Both companies, Flipboard and Pulse, […]

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

Make me care

I recently watched a TED talk by Andrew Stanton. Andrew Stanton is a storyteller who has worked on A Bug’s Life, Toy Story, Finding Nemo, and Wall-E. Storytelling is a concept that is mentioned with increasing frequency when it comes to promoting one’s business. It’s not exactly a new idea. David Ogilvy, copywriter extraordinaire, noted, […]

Five Great Ways To Utilize Customer Questions

You’ve probably heard the tales about gold mining in California back in 1849. Boy was that hard work. You had to stand in a river all day panning. Some people even had to use spoons because that’s all they had available. You’d stand there, hunched over the water all day, for as long as you […]