Event Marketing

Five Fundamentals for Trade Shows

Although social media is now viewed as the best way to talk to customers one-on-one, the fact is that NOTHING, especially in the business-to-business world, beats a trade show. You get to actually meet and shake hands with people, answer questions in real time, present your products and your message exactly how you want to […]

ROI and Event Marketing

BtoB Magazine published a study this week indicating that marketers investing in events like trade shows and conferences are experiencing some difficulty in pinning down the ROI of those investments. According to the study, which surveyed 247 people, 60% reported low to medium success in tying the costly tact of event marketing to noticeable increases […]