Five Fundamentals for Trade Shows

Although social media is now viewed as the best way to talk to customers one-on-one, the fact is that NOTHING, especially in the business-to-business world, beats a trade show. You get to actually meet and shake hands with people, answer questions in real time, present your products and your message exactly how you want to […]

Seven Ways The Social Business Model Can Increase Your Leads

Not too long ago, we wrote a post describing how the social business model can be used to drive your agency to do more. Another important benefit of the social business model is that it can actually help you increase your leads, which of course can extend benefits across your entire organization. Here are seven […]

Leads and Social Media and Referrals, Oh My!

BtoB Magazine reported this past week on a study published by email marketing company Constant Contact. Constant Contact surveyed 1,000 people who are part of Constant Contact’s Small Business Research panel in May 2012 in an effort to find out what’s on their minds. The results were crystal clear. BtoB notes, ” 76% of survey respondents […]