Marketing

What CEOs of Manufacturing Companies Are Worried About

As marketers, it is easy to focus only on the facets of the business world that affect us. We keep busy tracking trends in SEO, the newest social media platform, whether QR codes are hot or not, and how people are accessing information most often. When we meet with the C-Suite, these are the concerns […]

How to integrate social good into your marketing

Imagine this scenario. You’re a manufacturer of a men’s razor, you’re going into the holiday season, you’ve just introduced a new product, but all of a sudden you hear about a movement that encourages men NOT to shave. Sounds like a pretty big problem, doesn’t it? In fact, that is exactly what Gilette has been […]

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

Mobile Marketing – Hot or So What?

We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that  “43% of marketers are not satisfied with the progress they are making […]

Is the Credibility of Market Research Decreasing?

Marketers have relied on research from the time that marketing truly began. Whether that research had to do with finding out what customers wanted to hear or how other campaigns actually worked, data has been a marketer’s secret weapon. If you could show research behind your methodologies, your knowledge, not to mention your credibility, seemed […]

A Non-Political Conversation about American Manufacturing

It certainly is not news that we are living through a Presidential Election. With the first Presidential debate looming tonight, we have begun the final countdown to one of the most contentious election cycles in recent memory. The problem with all of the political intrigue that has characterized this election is that very few of […]

Five Deadly Marketing Mistakes You Can Avoid With Ease

Whether we like it or not, in the marketing world we always have to be “on.” That means that whenever we try a new platform, whenever a new ad launches, or whenever we start a new campaign, somebody is going to be watching. There is not a “pre-game” that is forgiving of gaffes. In fact, […]