Media

Five Deadly Marketing Mistakes You Can Avoid With Ease

Whether we like it or not, in the marketing world we always have to be “on.” That means that whenever we try a new platform, whenever a new ad launches, or whenever we start a new campaign, somebody is going to be watching. There is not a “pre-game” that is forgiving of gaffes. In fact, […]

Social Media – Would You Pay To Play?

A couple of months ago, we summarized a report indicating that even though people are spending increasingly long amounts of time on Facebook, ad clicks are not increasing, much to Facebook’s chagrin. There are many potential reasons for this discrepancy between time spent on the site and the lack of advertising success, but one thing […]

Marketing Without Obfuscation

Advertising guru David Ogilvy was known for many things – his marketing quips and quotes can be found everywhere, for example, and his own particular style of advertising also was unique. Ogilvy believed that the more your advertisement looked like editorial, the more likely people would be to read the whole thing: “There is no […]

Audience Segmentation: Social Media Versus Traditional Media

One trait of social media that is often touted in books, blogs, and articles is that social media offers the ability to filter your audience down to increasingly small markets or even small groups of people. For example, if there is a very specific group of people you want to target who enjoy a certain […]

Being First Or Being Best

June 28th, 2012 was a momentous day here in the United States. After initially promising that it would happen on Monday, the Supreme Court was finally going to weigh in officially on President Obama’s healthcare plan known as the Affordable Care Act. With just four months (give or take) until the fall elections, this was […]