Metrics

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

Mobile Marketing – Hot or So What?

We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that  “43% of marketers are not satisfied with the progress they are making […]

Five Fundamentals for Websites

There’s no question that websites play a key role in today’s business world. Your website is home base for many if not most of your marketing communications. Much like grand central station, almost all communications travel through your website. Assuming you keep your site updated, it offers, at a quick glance, insight into how active […]

A Hidden Evil of Google Plus

In July of 2011, Google, the search behemoth, decided to launch a social media platform called Google Plus. This was not the first attempt on Google’s part to join the social media fray. Google Wave and Google Buzz had created some interest for a brief while, but they fizzled out just as quickly. Google Plus […]

The Pros and Cons of Social Media Marketing

On July 24th, The Altimeter Group, which “provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models,” published its latest study, which is called the Social Media ROI Cookbook. Although the study, per the name, focuses primarily on how companies are (or are not) tracking sales […]

ROI and Event Marketing

BtoB Magazine published a study this week indicating that marketers investing in events like trade shows and conferences are experiencing some difficulty in pinning down the ROI of those investments. According to the study, which surveyed 247 people, 60% reported low to medium success in tying the costly tact of event marketing to noticeable increases […]

Five Keys for Measuring Marketing

Whether you’re in the B2B world or the B2C world, if you’re a marketer, chances are good that you’ve been asked to become more accountable for your marketing expenditures. Every tactic you suggest needs to be matched to a return on investment. If it fails, you need to be able to understand why. If it […]