Mobile

Weighing the Benefits: Sponsored Content Versus Advertising

We saw an interesting article in Advertising Age last week regarding the news reading app called Pulse. Like so many other platforms catching fire today, Pulse organizes content into a more visual system that makes finding and reading content easier. It is a competitor of the more commonly known Flipboard. Both companies, Flipboard and Pulse, […]

Mobile Marketing – Hot or So What?

We found a study just a couple of days ago from Business to Business Magazine that reported only 14% of Chief Marketing Officers polled were happy with their mobile marketing performance. Based on a survey of 250 people, the article also notes that  “43% of marketers are not satisfied with the progress they are making […]

Five Fundamentals for Websites

There’s no question that websites play a key role in today’s business world. Your website is home base for many if not most of your marketing communications. Much like grand central station, almost all communications travel through your website. Assuming you keep your site updated, it offers, at a quick glance, insight into how active […]

Facebook’s Achilles’ Heel

What are some of the most popular actions you can take on Facebook? Tagging people is a big one – letting them know that you found something you thought they would find interesting. Sharing posts is also something a lot of people like to do, especially when people see images or “memes” that they want […]

Can Microsoft’s New Surface Really Take on the iPad?

On Monday, June 18th, Microsoft announced that it was launching two new Surface tablets. Long expected to present an answer to Apple’s iPad, the time leading up the announcement was full of the usual excitement and speculation. However, in the aftermath of the actual announcement, is it possible that the Surface is a disappointment? After […]

Five Important Questions to Ask About Your Landing Pages

What is a landing page? As you may know, a landing page is a custom web page designed to “land” people into a specific environment, usually one that will entice them to buy. Using these special landing pages can also enhance your ability to track and measure your marketing tactics because you can count how […]

How do you get your news?

We came upon an interesting survey in last week’s AdWeek. The survey, conducted by Emarketer and Pew Research Center, focused in part on how people who own mobile tablets most often get their news. The results might shock you. According to the survey, a whopping 52% of those polled said they still get their news […]