Social Media

A New Way To Bring Social Media to the B2B World

On Twitter, every account has a profile page. As you can see in the screen capture to the left, the profile page includes your “bio” – a very short blurb about yourself, a background image, your number of followers, and your live stream of tweets – meaning the tweets you sent out. It’s the background […]

Five Fundamentals for Social Media

Believe it or not, this is our last post of the Fifty Fundamentals of Marketing series. If you missed a post you can check out the whole series! To finish things up, we’re going to talk about five fundamentals for social media – specifically, five fundamentals for social media if you are using social media […]

Social Media – Would You Pay To Play?

A couple of months ago, we summarized a report indicating that even though people are spending increasingly long amounts of time on Facebook, ad clicks are not increasing, much to Facebook’s chagrin. There are many potential reasons for this discrepancy between time spent on the site and the lack of advertising success, but one thing […]

Facebook’s Achilles’ Heel

What are some of the most popular actions you can take on Facebook? Tagging people is a big one – letting them know that you found something you thought they would find interesting. Sharing posts is also something a lot of people like to do, especially when people see images or “memes” that they want […]

Leads and Social Media and Referrals, Oh My!

BtoB Magazine reported this past week on a study published by email marketing company Constant Contact. Constant Contact surveyed 1,000 people who are part of Constant Contact’s Small Business Research panel in May 2012 in an effort to find out what’s on their minds. The results were crystal clear. BtoB notes, ” 76% of survey respondents […]

Marketing Without Obfuscation

Advertising guru David Ogilvy was known for many things – his marketing quips and quotes can be found everywhere, for example, and his own particular style of advertising also was unique. Ogilvy believed that the more your advertisement looked like editorial, the more likely people would be to read the whole thing: “There is no […]

The Pros and Cons of Social Media Marketing

On July 24th, The Altimeter Group, which “provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models,” published its latest study, which is called the Social Media ROI Cookbook. Although the study, per the name, focuses primarily on how companies are (or are not) tracking sales […]