Strategy

How to integrate social good into your marketing

Imagine this scenario. You’re a manufacturer of a men’s razor, you’re going into the holiday season, you’ve just introduced a new product, but all of a sudden you hear about a movement that encourages men NOT to shave. Sounds like a pretty big problem, doesn’t it? In fact, that is exactly what Gilette has been […]

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

One Way To Prioritize Your Work

One thing you hear or see just about every day is how BUSY everyone is. Lack of sleep seems to be part of  bragging rights these days. People are traveling more, communicating more, and doing more, perhaps, than ever before. Because of this omnipresence of being busy overhanging our society, there is also a lot […]

Five Deadly Marketing Mistakes You Can Avoid With Ease

Whether we like it or not, in the marketing world we always have to be “on.” That means that whenever we try a new platform, whenever a new ad launches, or whenever we start a new campaign, somebody is going to be watching. There is not a “pre-game” that is forgiving of gaffes. In fact, […]

A new white paper – five marketing fundamentals for 2013

Over the past few weeks, we have posted 50 key marketing fundamentals to our marketing blog. Out of that, we have created a white paper that we believe will be valuable for every company as you think about your marketing plans for 2013. These 5 key fundamentals focus on ways to make your marketing more […]

Five Fundamentals for Social Media

Believe it or not, this is our last post of the Fifty Fundamentals of Marketing series. If you missed a post you can check out the whole series! To finish things up, we’re going to talk about five fundamentals for social media – specifically, five fundamentals for social media if you are using social media […]

50 Marketing Fundamentals – A Series

This is the time of year when people in our business live in two years at the same time. We are still in the midst of working on projects and campaigns that were initially planned last year but we are also keeping one eye on next year as we begin planning for each client. Planning […]