Tag Archive | Customer Service

The Silver Bullet – Knowing What Your Customers Think Of You

For the last few weeks, we’ve been writing posts inspired by John Jantsch’s latest book, The Commitment Engine. Today’s post is the final post in that series, so we thought we would wrap up everything we have talked about in this series into a single bite-sized lesson. That lesson sounds deceptively simple – all that […]

On Truly Understanding Your Customers

Business is a funny thing. No matter how much we talk about customer service, ultimately, we are bound to view everything that happens through our own company’s prism. If you manufacture a product, it is easy to assume that your customers know and appreciate every detail that you carefully engineered ┬áinto that product. If you […]

Nine Reasons Your Customers Are Leaving You And What To Do About It

There has long been a misconception that sales and marketing should be in separate silos. In fact, when things go well sales and marketing compete for the credit. When things go poorly, sales and marketing often point fingers at each other. Increasingly, this conventional silo behavior is going to have significant negative repercussions for your […]

Scissors Won’t Fix Your Budget Problem

If you work in marketing for any length of time, one fact becomes obvious before almost any other. When times get tough, whether at one specific company or because of a recession like the one we’ve been struggling with for the last few years, the first thing companies tend to want to do is take […]

7 Ways To Get Your Customers To Talk To Each Other

Whether or not you believe in the social media hype, one thing is certainly true – the way people deal with companies from whom they purchase products and services has changed. No longer do customers rely simply on your ads, your website, or their in-person meeting with you at a trade show. Instead, your customers […]

Five Important Questions to Ask About Your Landing Pages

What is a landing page? As you may know, a landing page is a custom web page designed to “land” people into a specific environment, usually one that will entice them to buy. Using these special landing pages can also enhance your ability to track and measure your marketing tactics because you can count how […]

The Pros and Cons of Loyalty Programs

Every time I go into my Panera to buy my favorite treat – a pecan braid twist – I’m offered a Panera card. Whenever I go to Kohls, I’m asked if I want a special Kohl’s credit/discount card. A trip to Subway is hard to get through without being asked if you want a Subway […]