Tag Archive | election

What Obama’s Re-Election Means for B2B Marketers

The suspense is finally over. After an interminably long election season, we have the results. President Obama will serve four more years. Already, there have been significant repercussions to this announcement in the business world. The biggest news has been large companies like Applebees and Papa Johns trimming payroll, claiming that “Obamacare” will be too […]

On Truly Understanding Your Customers

Business is a funny thing. No matter how much we talk about customer service, ultimately, we are bound to view everything that happens through our own company’s prism. If you manufacture a product, it is easy to assume that your customers know and appreciate every detail that you carefully engineered  into that product. If you […]