Tag Archive | Marketing

What CEOs of Manufacturing Companies Are Worried About

As marketers, it is easy to focus only on the facets of the business world that affect us. We keep busy tracking trends in SEO, the newest social media platform, whether QR codes are hot or not, and how people are accessing information most often. When we meet with the C-Suite, these are the concerns […]

Nine Reasons Your Customers Are Leaving You And What To Do About It

There has long been a misconception that sales and marketing should be in separate silos. In fact, when things go well sales and marketing compete for the credit. When things go poorly, sales and marketing often point fingers at each other. Increasingly, this conventional silo behavior is going to have significant negative repercussions for your […]

A new white paper – five marketing fundamentals for 2013

Over the past few weeks, we have posted 50 key marketing fundamentals to our marketing blog. Out of that, we have created a white paper that we believe will be valuable for every company as you think about your marketing plans for 2013. These 5 key fundamentals focus on ways to make your marketing more […]

The Pros And Cons Of Data For Marketers

We came upon an interesting article in Harvard Business Review recently. The article, titled Marketers Flunk the Big Data Test, offered insights into how marketers are using (or aren’t using) big data as part of their decision-making process. Summarizing a study completed by Corporate Executive Board (CEB), the article draws attention to the increasingly complex […]

The Pros and Cons of Social Media Marketing

On July 24th, The Altimeter Group, which “provides research and advisory for companies challenged by business disruptions, enabling them to pursue new opportunities and business models,” published its latest study, which is called the Social Media ROI Cookbook. Although the study, per the name, focuses primarily on how companies are (or are not) tracking sales […]

Five Keys for Measuring Marketing

Whether you’re in the B2B world or the B2C world, if you’re a marketer, chances are good that you’ve been asked to become more accountable for your marketing expenditures. Every tactic you suggest needs to be matched to a return on investment. If it fails, you need to be able to understand why. If it […]

Is Social Media A Marketing Tool Or Not?

Last week we came upon an article in Forbes that really grabbed our attention. The article is authored by Shel Israel, primarily known as an author of books having to do with the social media space. The article got our attention because of the title: Will Marketing Muck Up Social Media? If you are not […]