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Five Deadly Marketing Mistakes You Can Avoid With Ease
Whether we like it or not, in the marketing world we always have to be “on.” That means that whenever we try a new platform, whenever a new ad launches, or whenever we start a new campaign, somebody is going to be watching. There is not a “pre-game” that is forgiving of gaffes. In fact, […]
Five Fundamentals for Sales Collateral
Sales collateral can incorporate brochures, catalogs, sell sheets, and more. While other facets of business communication have changed over the years, collateral still remains one of the best methods to present important information, especially technical information, about a product or service. The important thing to remember about sales pieces today is that the audience is […]
Five Fundamentals for Video
While some of the marketing tools we’ve discussed in this series may, according to some, not be as useful in the 21st century marketing environment, there seems to be almost universal agreement that the age of the video is here. With the massive power of YouTube, anyone can produce a video and make it accessible […]
Marketing Wisdom for the 21st Century 